Product strategy, experience and design
Building products that matter — from vision to shipped.
Clarity on what to build. Design that scales. A team that ships.
Independent consultant since 2013. Clients engage me on defined mandates — setting product direction, building design systems, and building up the teams and processes behind them — from SMEs to enterprises like Allianz, Siemens and Telefónica. I work AI-native, and I bring the independent senior judgment that keeps fast-moving, AI-accelerated product work coherent.
In short
I'm an external product advisor. For over fifteen years, clients have engaged me to set product direction, build design, craft and systems, and build up the teams behind them. I keep the whole picture in view: the product, the designer, the developer, and the person actually using it. I work AI-native — equally at home in Figma and in code — and I bring the independent senior judgment that keeps fast-moving, AI-accelerated product work coherent instead of chaotic.
Engaged by product organisations from SMEs to global enterprises — among others Allianz, Siemens, Audi, Vodafone, the United Nations, Wolters Kluwer and Techpilot.
What I do
Product Strategy & Direction
Advising on what to build and what to leave out: turning market and customer insight into clear product direction and decision-ready recommendations — shipping over polishing, pointed at the outcomes that matter.
Design Systems & Design Direction
Design systems and craft as defined deliverables. I conceive, build and steer multi-brand design systems — foundations, tokens, governance, adoption — and align UX, UI and engineering into one design-to-code workflow.
Team & Organization Building
Building up the client's team behind the product: structures, role models, mentoring and developing designers, advising on hiring — growing a culture where product, design and engineering move as one, until the internal team runs without me.
DesignOps
Designing scalable structures, processes and workflows for growing product organisations — fostering cross-functional collaboration between business, design and technology, and handing over processes that outlast the mandate.
AI-Native Work
Connecting AI into projects, teams and design: AI-accelerated workflows, prototyping in code, daily work with the latest AI stacks — and the senior judgment to evaluate what AI produces and keep it coherent.
Selected work
Zentreo AI — the AI platform for drawing parts
Engaged as external product advisor: explored the market need, developed the product vision and steered product development — bringing the concept to market readiness with the client's development team, in an AI-native setup on a state-of-the-art multi-agent stack.
Role: External product advisor — product vision & product development
Telefónica — RAITT program
Steered nearshore and offshore designers for a multi-brand, cross-channel telco application — converting business requirements into strong customer experience and developable components, and building up the workflows connecting business, design and technology.
Role: Interim design lead (UX/UI/DS) — external consultant
Techpilot — Platform transformation
Mandated to drive the product, UX and design transformation of a 20-year-old two-sided manufacturing platform (Europe's largest): product vision, UX strategy, research, supplier↔buyer flows and a new design system.
Role: Creative lead transformation — external consultant
Allianz — Global Digital Factory
Engaged to establish global UX and design consistency across the Motor, Health, Home and Finance journeys: pattern library, design system and Angular component library as deliverables; mentored product teams across 8+ countries. Before that: lead designer for the Global Motor Journey, a globally reusable multi-device claims application.
Role: Global design lead UX/UI/DS — external consultant
Siemens — Global Customer Platform
Transformed a legacy software platform into a new one — with a design system and component library for developers, user stories, UX concepts and guidelines that let distributed teams build consistently.
Role: UX & design-system consultant
Recognition
How I work
A collaborative partner, not a vendor.
Whether you need focused momentum on a specific challenge or steady senior counsel over time — I adapt to where you are and what you actually need.
One thread, end to end
I connect business, strategy, design and development — turning ideas into customer value. Deciding what is worth building, shaping it into an experience customers understand, and seeing it through until it ships and proves its value.
Defined mandates
Every engagement has a clear goal, a defined scope and an agreed outcome — a structured kickstart ending in a decision-ready roadmap, or a longer advisory mandate, phase by phase, built to hand over.
One external partner
When a mandate needs more hands, I bring in specialists from my own network, under my responsibility. One partner, accountable for the outcome — not another employee.
Contact
From vision to shipped — together.
Need an external advisor who can set the product direction, build the design and build up the team? That's exactly the kind of mandate I take on.